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ERIC Number: EJ814313
Record Type: Journal
Publication Date: 2008-Sep-19
Pages: 1
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0009-5982
Commercial Newspapers May Be Struggling, but Student Ones Are Humming along
Keller, Josh
Chronicle of Higher Education, v55 n4 pA20 Sep 2008
It's all doom and gloom in commercial newspapers these days: buyouts, layoffs, and fleeing advertisers. However, most student newspapers seem to be doing just fine. Student publications are not entirely immune to the changes in readership and advertising spending that have severely cut into the profits of much of the newspaper industry. However, the financial outlook for most student publications is fundamentally sound, say more than a dozen student editors, publishers, and advertising managers across the country. Even independent student newspapers, which depend on advertising revenue and typically do not receive money from the universities they cover, are generally in good shape. They are aided by a constant influx of students who are willing to work for little or no pay. Although some of those papers say the sluggish economy has put a damper on ad revenue, college students are an important advertising demographic, and a student newspaper remains one of the best ways to reach them. The continued strength of student publications is rooted in the fact that most students still pick up printed copies.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail: circulation@chronicle.com; Web site: http://chronicle.com/
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A