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ERIC Number: EJ813755
Record Type: Journal
Publication Date: 2007
Pages: 12
Abstractor: As Provided
Reference Count: 21
ISSN: ISSN-1195-4353
Summer School Teaching and Learning: Some Thoughts from Undergraduate Business Students
Ho, Henry; Karagiannidis, Vanaja
College Quarterly, v10 n2 p1-12 Spr 2007
This paper analyses summer teaching and learning from an undergraduate business student's perception. The survey reported here was designed to investigate how undergraduate business students perceived a marketing subject--Introduction to Marketing-- during summer school. At the same time, this research investigates the duration of study, the environment, student motivation and the contribution of these factors to the effectiveness of learning. The study emphasised greater instructor/student interaction (only 49 students per lecture and not more than 25 students per tutorial), prompted peer assisted learning, and represented an integral component in the implementation of a two-way communication approach to teaching and learning the subject. This inductive primary survey study took a triangulation research approach with a response rate of 86%. The positivism and interpretative evidence from the questionnaire survey demonstrated that the majority of students: (1) demonstrated that there is no difference in performance whether students study during summer school or during normal school terms; that is to say that this aspect of the learning environment is not significant to the effectiveness of learning and; (2) preferred to enrol in summer school (intensive learning mode of 5 weeks) rather than normal school length (12 weeks); and (3) found the subject they studied in summer school (intensive learning mode of 5 weeks) was more enjoyable (motivational) than any other business course in their previous studies, indicating that the process of learning is significant. (Contains 2 figures and 2 tables.)
Seneca College of Applied Arts and Technology. 1750 Finch Avenue East, Toronto, Ontario M2J 2X5, Canada. Tel: 416-491-5050; Fax: 905-479-4561; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A