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ERIC Number: EJ813207
Record Type: Journal
Publication Date: 2008-Nov
Pages: 11
Abstractor: As Provided
Reference Count: 21
ISSN: ISSN-0306-9885
The Evolution of a National Distance Guidance Service: Trends and Challenges
Watts, A. G.; Dent, Gareth
British Journal of Guidance & Counselling, v36 n4 p455-465 Nov 2008
Three trends in the evolution of the UK Learndirect advice service are identified: the partial migration from telephone to web-based services; the trend within the telephone service from information/advice-oriented interventions to more guidance-oriented interventions; and the move from a mainly learning-oriented service to a more career-oriented service. The extent to which these trends are due to changing patterns of customer needs and behaviours, or the effects of policy decisions reflected in social marketing campaigns, is reviewed. Comparable information from New Zealand is presented to indicate the impact of investment in such marketing. Implications for the proposed integration of the Learndirect service in England into a new careers service for adults are discussed. A number of more general conclusions are noted. (Contains 2 tables.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Zealand; United Kingdom; United Kingdom (England); United Kingdom (Northern Ireland); United Kingdom (Wales)