There is evidence aplenty of academics' increasing incorporation into the life and fate of their university's brand, just as it is clear that university structures and incentives generally are dependent upon increasingly competitive resource capture under tightened managerial ideologies of institutional commitment (albeit by way of innumerable "consultation" and "responsibilisation" mechanisms). In that context, it becomes important to re-think and re-imagine the very "idea of the university", especially now that images and imperatives around the Engaged University are a) omnipresent and b) convene a whole range of entirely disparate activities, governed by very different intellectual rationales. While hardly wishing to be "against" university involvement in the "wider world", this article critically questions the new metaphysic of Engagement, and the discursive framings and traps that sustain it. In an age when perhaps only paradox and counter-intuitive gesturing seem to work as prompts towards thinking otherwise, I make the case that some "traditionalist" ideas of higher education can be part of a reasserted "progressivist" social ethics.