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ERIC Number: EJ810760
Record Type: Journal
Publication Date: 2008-Jan
Pages: 27
Abstractor: As Provided
Reference Count: 49
ISSN: ISSN-1525-0008
Infants' Attention and Responsiveness to Television Increases with Prior Exposure and Parental Interaction
Barr, Rachel; Zack, Elizabeth; Garcia, Amaya; Muentener, Paul
Infancy, v13 n1 p30-56 Jan 2008
This study examined the relation between early television exposure and parental interaction style during infant-directed television programs on 2 outcomes: infant looking time and infant responsiveness. By quasi-experimental design half of the 12- to 18-month-old infants had prior exposure to the program content and the other half did not. Cluster analysis based on parental verbalizations revealed 3 types of parental coviewing style: high, medium, and low scaffold. Looking time was significantly higher for infants previously exposed to these videos than for those who were not. Infant looking time was also significantly higher, and infants responded more, when parents provided high levels of scaffolding in the form of questions and labels or descriptions. The results suggest that both prior exposure and parental style are associated with infant attention and responsiveness to television and have important implications for both parents and television producers. (Contains 7 tables and 1 figure.)
Psychology Press. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A