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ERIC Number: EJ809715
Record Type: Journal
Publication Date: 2008-Sep
Pages: 16
Abstractor: As Provided
Reference Count: 58
ISBN: N/A
ISSN: ISSN-0278-7393
Fluency Heuristic: A Model of How the Mind Exploits a By-Product of Information Retrieval
Hertwig, Ralph; Herzog, Stefan M.; Schooler, Lael J.; Reimer, Torsten
Journal of Experimental Psychology: Learning, Memory, and Cognition, v34 n5 p1191?1206 Sep 2008
Boundedly rational heuristics for inference can be surprisingly accurate and frugal for several reasons. They can exploit environmental structures, co-opt complex capacities, and elude effortful search by exploiting information that automatically arrives on the mental stage. The fluency heuristic is a prime example of a heuristic that makes the most of an automatic by-product of retrieval from memory, namely, retrieval fluency. In 4 experiments, the authors show that retrieval fluency can be a proxy for real-world quantities, that people can discriminate between two objects' retrieval fluencies, and that people's inferences are in line with the fluency heuristic (in particular fast inferences) and with experimentally manipulated fluency. The authors conclude that the fluency heuristic may be one tool in the mind's repertoire of strategies that artfully probes memory for encapsulated frequency information that can veridically reflect statistical regularities in the world. (Contains 4 tables, 7 figures, and 7 footnotes.)
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002-4242. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail: order@apa.org; Web site: http://www.apa.org/publications
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Switzerland