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ERIC Number: EJ807999
Record Type: Journal
Publication Date: 2005
Pages: 14
Abstractor: As Provided
Reference Count: 33
ISBN: N/A
ISSN: ISSN-1065-0741
An Exploration of Student Internet Use in India: The Technology Acceptance Model and the Theory of Planned Behaviour
Fusilier, Marcelline; Durlabhji, Subhash
Campus-Wide Information Systems, v22 n4 p233-246 2005
Purpose: The purpose of this paper is to explore behavioral processes involved in internet technology acceptance and use with a sample in India, a developing country that can potentially benefit from greater participation in the web economy. Design/methodology/approach - User experience was incorporated into the technology acceptance model (TAM) and the theory of planned behavior (TPB) to predict intentions to use the internet as well as self-reported usage. Data were collected from 269 college students with a questionnaire methodology. Hierarchical multiple regression analysis was applied to test each theory, as well as user experience, and the variables' interactive effects on the criterion of internet usage intentions. Findings: Both TAM and TPB were supported in their predictions of internet use intentions and usage. Although a main effect for user experience did not emerge, it did significantly interact with components of both theoretical models, suggesting that it has a complex influence on internet user intentions. Research limitations/implications: The self-report criteria are a limitation. Future research should employ more objective measures of internet use. Also, antecedents of internet use might be explored in other developing economies. Practical implications: To encourage internet usage intentions, it appears worthwhile to create in potential users a sense that the technology is useful, easy to use, and that others have expectations regarding its usage. Originality/value: Findings suggest that theories of technology acceptance developed in the Western world may also apply in India. (Contains 4 tables and 5 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India