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ERIC Number: EJ807806
Record Type: Journal
Publication Date: 2006
Pages: 20
Abstractor: As Provided
Reference Count: 14
ISSN: ISSN-0830-0445
Acceptance and Resistance to Corporate E-Learning: A Case from the Retail Sector
Rabak, Lynne; Cleveland-Innes, Martha
Journal of Distance Education, v21 n2 p115-134 2006
The purpose of this study was to investigate what influences employees' acceptance and resistance to a corporate e-learning initiative provided by a large retail chain. The research used a survey design to gather interview and survey data to examine the factors affecting learner interest in, and resistance to, training and e-learning. The results provided insight into the attitudes and perceptions of employees in a large retail chain about the training and identified areas for further attention to facilitate a best-practices approach for increasing participation. The research asked: What barriers and enticers in relation to e-learning are present in a group of employees offered an e-learning training opportunity? The driving and restraining forces that influence an individual's fields (also defined as an individual's life space) as indicated in Lewin's (1997) Force Field Theory were examined and used as a framework for analysis of the findings to gain a clearer understanding of which factors support or deter these employees from participation in e-learning in the workplace. Lewin suggested that consideration of what encourages learners to embrace new methods for learning is important but equally, the factors that cause resistance to learning must be thoroughly examined. Supporting factors such a the rationale for the training being well understood and detractors like insufficient time to complete the modules were identified. Findings indicate that time, meaningful recognition for participation, and personal and technical support need to be provided for the successful implementation of e-learning initiatives. (Contains 1 figure and 4 tables.)
Canadian Network for Innovation in Education (CNIE). 260 Dalhousie Street Suite 204, Ottawa, ON K1N 7E4, Canada. Tel: 613-241-0018; Fax: 613-241-0019; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada