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ERIC Number: EJ807613
Record Type: Journal
Publication Date: 2008-Apr
Pages: 7
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-1537-5749
Profit and Loss in School-Business Partnerships
Hann, Leslie Werstein
District Administration, v44 n5 p26-30, 32, 34 Apr 2008
From national initiatives that aim to broadly reform education to local efforts to pair children with tutors, corporations are increasingly involved with schools. The idea of business-school relationships is not new. However, the confluence of several powerful currents--corporate advocacy on education policy, cash-strapped public schools, privatization of public schools, and the pervasiveness of marketing geared toward young children--has made it a hot-button issue. A survey by the Council for Corporate and School Partnerships found that 95 percent of schools had a partnership or conducted some activity with business. Such programs include Verizon Wireless' Bridging the Digital Divide Among Hispanic Youth in South Florida, as well as powerhouse partnerships with IBM, Hewlett-Packard, and ExxonMobil. Corporations have many motives for getting involved with schools, including the marketing aspect. Other motives range from concerns about workforce competitiveness from groups such as the Business Roundtable, to the desire of businesses to generate goodwill--and good publicity--in the surrounding community. The key for administrators is determining how their districts can benefit from corporate involvement while avoiding problematic relationships that only benefit the corporation. This article reports that a common vision, long-term goals, and mutual benefits are key to successful ventures.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California; Colorado; Connecticut; Kentucky; Texas