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ERIC Number: EJ807480
Record Type: Journal
Publication Date: 2007
Pages: 11
Abstractor: As Provided
Reference Count: 5
Rebuilding Trust and Relationships between Your Community and School District
Chappelow, Marsha; Reznikov, Kathleen
Journal of School Public Relations, v28 n4 p307-317 Fall 2007
After a failed tax levy in 2004, the Ladue School District in Missouri realized that it had to significantly change its communication methods. A new superintendent was hired in July 2004 to work with the Board of Education to reestablish relationships and increase effective communications with parents and community members. As such, we are the communication professionals who led the district leadership through the development and implementation of a strategic communications plan. We used the RACE planning model, promoted by the National School Public Relations Association. Although community trust has been reestablished, we continue the journey of constantly reevaluating and refining our plan.
Rowman & Littlefield Education. 4501 Forbes Boulevard Suite 200, Lanham, MD 20706. Tel: 800-462-6420; Tel: 717-794-3800; Fax: 800-338-4550; Fax: 717-794-3803; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: Community; Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Missouri