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ERIC Number: EJ807133
Record Type: Journal
Publication Date: 2005
Pages: 13
Abstractor: As Provided
Reference Count: 49
ISSN: ISSN-0273-4753
What Are We Measuring when We Evaluate Journals?
Polonsky, Michael Jay; Whitelaw, Paul
Journal of Marketing Education, v27 n2 p189-201 2005
This article undertakes two studies to examine issues related to journal rankings. Study 1 examines the consistency between journal rankings reported in past studies. It finds that while there is consistency when comparing these studies, this consistency does not always occur outside the top-ranked journals. Study 2 explores whether individuals believe that the weighting of four underlying evaluative criteria--that is, prestige, contribution to theory, contribution to practice, and contribution to teaching--vary, based on (1) whose criteria are used (individual or individuals' perception of their institutions weighting), (2) the geographic region in which the individuals teach (North America, Europe, and Asia-Pacific), and (3) whether or not an individual works at an institution offering a Ph.D./D.B.A. The results suggest that some differences in criteria weighting exist. Implications are discussed, with it being suggested that it may not be possible to develop a universally applicable set of journal rankings. (Contains 5 tables and 5 notes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Asia; North America