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ERIC Number: EJ807071
Record Type: Journal
Publication Date: 2005
Pages: 5
Abstractor: ERIC
ISSN: ISSN-0892-0206
Metaphor and Management: Making Sense of Change
Tyler, Christine
Management in Education, v19 n3 p28-32 2005
Roles in further education colleges, at various levels of the management structure, are in flux. For the people involved in this process of transformation, the situation can appear ambiguous, unsettling and unclear. This places an imperative upon colleges to deal with the process of change effectively, and to help those involved to make sense of the context within which they are working. In this article, one strategy for enabling mutual understanding of complex organisational situations is presented: that of metaphor. In his seminal work on sensemaking, Karl Weick writes of the idea that "shared meaning" is usually portrayed as the glue of organisational culture. Weick's view encapsulates the theme of this article, as it uses metaphor (the "glue") and relates it to making sense of a situation and finding a common way of encoding and talking about it. By perceiving an organisational situation through the use of shared metaphor, managers may come to a common understanding and make sense of it before moving to future action. The example explored in this article suggests that metaphor has considerable potential as a tool in the complex process of change management. (Contains 1 figure.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom (England)