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ERIC Number: EJ806415
Record Type: Journal
Publication Date: 2008
Pages: 4
Abstractor: ERIC
Reference Count: 3
ISSN: ISSN-1080-5699
Building a Personal Brand: A Serious Proposition or Passing Fad? An Interview with Cathy Sims
Grant, Terri
Business Communication Quarterly, v71 n3 p380-383 2008
Talented individuals need to be on the lookout for potential opportunities for new jobs or upward mobility within an organization. As a result, the recruitment industry has blossomed as recruitment specialists seek out opportunities for individuals and find suitable applicants for firms. What strategic choices must individuals make to rise to the attention of primary and secondary decision makers such as the organization and its recruiters? How do recruitment trends differ in the global, high-tech age? This article presents an interview with Cathy Sims, head of Graduate Recruitment services at University of Cape Town's (UCT's) Career Development Programme and CEO of the South African Graduate Recruiters Association. In this interview she shares her views on the changing recruiting landscape and how graduates can create and harness their personal brand.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa