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ERIC Number: EJ806412
Record Type: Journal
Publication Date: 2008
Pages: 4
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1080-5699
Borders Uncorked: Exporting Wine to the United States
Alpern, Barbara E.; Odett, David C.
Business Communication Quarterly, v71 n3 p361-364 2008
Last fall, in an effort to raise awareness of Canadian table wines, the Consulate General commissioned a group of International Business MBA students from Walsh College, in suburban Detroit, to create the "Canadian Wine Exporter's Guide." This report, which was officially presented to Canadian wine producers prior to the tasting, provides information about label requirements, distribution channels, and legal regulations governing the sale of wine in four U.S. states. It also features interviews with importers, distributors, retailers and restaurateurs within the area. In this article, the authors recount their two-semester, team-based collaboration with the Canadian Consulate to develop the wine exporters' guide.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan