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ERIC Number: EJ805761
Record Type: Journal
Publication Date: 2008-Jul
Pages: 18
Abstractor: As Provided
Reference Count: 56
ISSN: ISSN-0892-3647
Improving the Motivation and Retention of Online Students through the Use of ARCS-Based E-Mails
Huett, Jason Bond; Kalinowski, Kevin E.; Moller, Leslie; Huett, Kimberly Cleaves
American Journal of Distance Education, v22 n3 p159-176 Jul 2008
This study examined the use of ARCS-based, motivational mass e-mail messages designed to improve the motivation and retention of students enrolled in an online, entry-level, undergraduate computer applications course. Data from the Course Interest Survey, based on Keller's ARCS model, were gathered and analyzed for two online groups (one treatment and one control) and compared with a face-to-face class for differences in attention, relevance, confidence, satisfaction, and overall motivation. Based on the analysis, this article argues that simple, cost-effective, and easy-to-design mass e-mail messages show potential for addressing some of the motivational needs and retention concerns of online students. (Contains 6 tables.)
Lawrence Erlbaum. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas