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ERIC Number: EJ805035
Record Type: Journal
Publication Date: 2008
Pages: 19
Abstractor: As Provided
Reference Count: 37
ISSN: ISSN-0001-8449
Influence of Family Communication Structure and Vanity Trait on Consumption Behavior: A Case Study of Adolescent Students in Taiwan
Chang, Wei-Lung; Liu, Hsiang-Te; Lin, Tai-An; Wen, Yung-Sung
Adolescence (San Diego): an international quarterly devoted to the physiological, psychological, psychiatric, sociological, and educational aspects of the second decade of human life, v43 n170 p417 Sum 2008
The purpose of this research was to study the relationship between family communication structure, vanity trait, and related consumption behavior. The study used an empirical method with adolescent students from the northern part of Taiwan as the subjects. Multiple statistical methods and the SEM model were used for testing the hypotheses. The major findings were: (1) Socio-orientation has a significant effect on how physical appearance is viewed, and concept-orientation has a significant positive effect on achievement vanity. (2) how physical appearance is viewed has a significant positive effect on all dimensions of materialism, concerns about clothing, and use of cosmetics. (3) Achievement vanity has a significant positive relationship with price-based prestige sensitivity and concerns regarding clothing. The findings have implications for marketing theory as well as for practical applications in marketing. (Contains 1 figure and 4 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Taiwan