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ERIC Number: EJ804457
Record Type: Journal
Publication Date: 2007
Pages: 11
Abstractor: As Provided
Reference Count: 22
ISSN: ISSN-0273-4753
Creating and Executing an Applied Interdisciplinary Campaign for Domestic Violence Prevention
Keller, Sarah N.; Otjen, A. J.
Journal of Marketing Education, v29 n3 p234-244 2007
This article describes an interdisciplinary, experiential learning project that combined marketing and communications courses at a state university. Two professors from different colleges partnered with a domestic violence center to enable students to create a community-based social marketing campaign. Student assessments indicated success in achieving educational objectives and practical knowledge. The resulting multimedia campaign was well received throughout the state and illustrates opportunities for developing interdisciplinary knowledge and teaching in business and communication studies. (Contains 8 tables and 3 figures.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A