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ERIC Number: EJ804452
Record Type: Journal
Publication Date: 2007
Pages: 9
Abstractor: As Provided
Reference Count: 29
ISBN: N/A
ISSN: ISSN-0273-4753
Assessing the Trends and Challenges of Teaching Marketing Abroad: A Delphi Approach
Kelley, Craig A.
Journal of Marketing Education, v29 n3 p201-209 2007
The past 20 years have seen a growth in the teaching of marketing in business schools around the world. This article reports the trends and challenges that will face U.S. marketing educators teaching abroad over the next 10 years. Predictions are from a Delphi panel of U.S. marketing educators experienced in teaching marketing abroad to non-U.S. students who are predominately natives of the host country. The Delphi panelists predict that growing global expansion of non-U.S. business schools will limit the opportunities for U.S. marketing educators to teach abroad, as educators at the host schools will teach more of their own native students. In addition, increasingly demanding students who enroll in marketing programs around the world will require U.S. marketing educators to tailor course content to include local marketing practices, accommodate different learning styles, and use teaching methods preferred by native students in delivering their courses. (Contains 3 tables.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A