The "CASE" (Council for the Advancement and Support of Education) Professor of the Year program recognizes outstanding professors for their dedication to teaching, commitment to students, and innovative instructional methods. It is the only national program to recognize college and university professors for their teaching skills. Three marketing professors were chosen for this award in 2005 and now share their teaching philosophies. Their philosophies focus on innovation, experimentation, creating a culture of learning, the first day of class, and maintaining high academic standards. (Contains 1 figure and 2 notes.)