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ERIC Number: EJ804447
Record Type: Journal
Publication Date: 2007
Pages: 8
Abstractor: As Provided
Reference Count: 40
ISSN: ISSN-0273-4753
Structured Case Analysis: Developing Critical Thinking Skills in a Marketing Case Course
Klebba, Joanne M.; Hamilton, Janet G.
Journal of Marketing Education, v29 n2 p132-139 2007
Structured case analysis is a hybrid pedagogy that flexibly combines diverse instructional methods with comprehensive case analysis as a mechanism to develop critical thinking skills. An incremental learning framework is proposed that allows instructors to develop and monitor content-specific theory and the corresponding critical thinking skills. Structured exercises are used initially to examine theory and augment critical thinking skills. The degree of structure decreases progressively as students develop these skills and master theory. The process culminates in traditional (unstructured) case analysis. This discussion explores the characteristics and benefits of structured case analysis and describes how the method can be implemented in a marketing case course. The incremental learning framework fosters metacognition and task generalization. Structured case analysis can be adapted to courses that seek to develop critical thinking and marketing decision making. (Contains 4 tables and 1 figure.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A