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ERIC Number: EJ804445
Record Type: Journal
Publication Date: 2007
Pages: 10
Abstractor: As Provided
Reference Count: 45
ISSN: ISSN-0273-4753
Designing Discussion Activities to Achieve Desired Learning Outcomes: Choices Using Mode of Delivery and Structure
Sautter, Pookie
Journal of Marketing Education, v29 n2 p122-131 2007
The article provides insights on how the design of discussion activities can be used to facilitate alternative learning objectives in the marketing curriculum. A review of the literature provides insight for making choices with regards to two aspects of discussion design: (a) the choice between face-to-face and online (i.e., threaded bulletin boards) delivery modes and (b) the choice between structured and unstructured discussion. Exploratory research is explicated that lends support to recommendations made relevant to matching desired learning outcomes and discussion activity design. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A