NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ804442
Record Type: Journal
Publication Date: 2007
Pages: 6
Abstractor: As Provided
Reference Count: 35
ISSN: ISSN-0273-4753
Application of Contemporary Literature to Enhance Interpersonal Skills and Ethical Decision Making in Professional Selling Coursework
Kimball, Bob
Journal of Marketing Education, v29 n1 p63-68 2007
Educators and marketing professionals agree that course-work must address interpersonal communication skills and ethical decision making in addition to traditional business functions and skills. This article describes an innovative approach to teaching the professional selling course in which students enhance their competency in these areas through assigned readings in contemporary American literature. Students read starkly contrasting works by Jack Kerouac, Kurt Vonnegut, and Ayn Rand that present dramatic comparisons of individuals and their personal and professional paths, helping students appreciate the skills and ethical foundation essential to success as a professional salesperson. Reaction to this innovative approach has been extremely positive, with very high course evaluations and comments praising the value of literature as a learning laboratory that provided an understanding and appreciation of these issues. This approach could readily be applied to numerous other business courses addressing interpersonal communication, ethics, or other critical issues with works of contemporary literature.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A