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ERIC Number: EJ804441
Record Type: Journal
Publication Date: 2007
Pages: 11
Abstractor: As Provided
Reference Count: 58
ISSN: ISSN-0273-4753
The Curiosity in Marketing Thinking
Hill, Mark E.; McGinnis, John
Journal of Marketing Education, v29 n1 p52-62 2007
This article identifies the curiosity in marketing thinking and offers ways to teach for marketing thinking through an environment that fosters students' curiosity. The significance of curiosity in its relationship with thinking is that when curiosity is absent, so is thinking. Challenges are discussed in recognizing the fragility of curiosity through an understanding of the factors that suppress it. Drawing on existing research in education, psychology, and marketing, a synthesized pedagogical reversal is suggested--instead of pursuing learning in the form of students' acquisition of knowledge, the focus should be on students' exploration and appropriation of knowledge and marketing knowledge through their curiosity and thinking. The pedagogical differences are discussed in terms of expectations, measures of success, and what students leave with upon completion. (Contains 2 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A