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ERIC Number: EJ804440
Record Type: Journal
Publication Date: 2007
Pages: 13
Abstractor: As Provided
Reference Count: 67
ISSN: ISSN-0273-4753
Prison Field Trips: Can White-Collar Criminals Positively Affect the Ethical and Legal Behavior of Marketing and MBA Students?
Castleberry, Stephen B.
Journal of Marketing Education, v29 n1 p5-17 2007
Marketing educators bear some responsibility for teaching ethics and legal issues to their students. Visits to white-collar criminals in a federal prison camp are one method of achieving this task. This article develops and empirically assesses ten objectives for such a visit by MBA and undergraduate marketing classes. Undergraduates rated the experience higher on "helped me see that I am vulnerable to temptation to do the wrong thing" and "encouraged me to avoid making poor ethical decisions" than graduate students, while graduate students rated "helped make the course more relevant" higher. Also, students with less work experience gained a greater appreciation for the importance of business ethics as a result of the visit. There were no differences in terms of age or gender. Implications of the findings, future research suggestions, and implementation guidelines for those interested in taking their students on a prison visit are provided. Appended are: (1) Students' Open-Ended Comments Related to Prison-Visit Objectives. (Contains 3 tables and 1 note.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A