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ERIC Number: EJ804009
Record Type: Journal
Publication Date: 2006-Sep
Pages: 33
Abstractor: As Provided
Reference Count: 36
ISSN: ISSN-1052-0147
Small Business Apparel Retailing in Jamaica: An Exploratory Investigation into Product Development Processes and Practices
Johnson-Leslie, Natalie; Gaskill, LuAnn R.
Qualitative Report, v11 n3 p417-449 Sep 2006
While the process and practices of retail product development in developed countries have been documented, a void exists in descriptive analysis regarding retail product development in an international setting. The primary purpose of this study was to explore small business apparel retailing, and specifically the retail product development process and practices in Jamaica. Using the case study approach, five apparel retailers in Jamaica who engaged in retail product development are profiled. In-depth interviews, observations, and documents were used to collect data and results were presented after analysis. The findings revealed that the process of product exclusivity, training of workers, modern technological devices, networking, and product quality were of major concern to apparel retailers in Jamaica, which is shown to be very similar to the retail product development process carried out in the U.S.A. (Contains 2 tables, 1 figure and 4 footnotes.)
Nova Southeastern University. 3301 College Avenue, Fort Lauderdale, FL 33317. Tel: 954-262-5389; Fax: 954-262-3970; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Jamaica