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ERIC Number: EJ803673
Record Type: Journal
Publication Date: 2004-Oct
Pages: 13
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1475-1585
Contrasting Rhetorics/Contrasting Cultures: Why Contrastive Rhetoric Needs a Better Conceptualization of Culture
Atkinson, Dwight
Journal of English for Academic Purposes, v3 n4 p277-289 Oct 2004
This paper deals with an underdeveloped notion in the EAP sub-discipline of contrastive rhetoric: culture. It argues that a better conceptualization of contrastive rhetoric needs to include a better conceptualization of culture. After engaging with the complex question "What is culture?" the paper moves on to consider four sets of current issues regarding the concept of culture: (1) received culture versus postmodern culture versus cultural studies culture; (2) culture as product versus culture as process; (3) culture in the head versus culture in the world; and (4) big culture versus small culture. The paper then ends with a call for greater attention to the culture concept in contrastive rhetoric studies. (Contains 1 figure.)
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Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A