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ERIC Number: EJ802849
Record Type: Journal
Publication Date: 2005
Pages: 9
Abstractor: As Provided
Reference Count: 18
ISBN: N/A
ISSN: ISSN-1366-5626
Curriculum Design and Management in the Digital Media U: Applying the Corporate University Concept to a Business Sub-Sector
Selby, Les; Russell, David
Journal of Workplace Learning, v17 n1-2 p24-32 2005
Purpose: To report on the progress of Digital Media U, a tailor-made portal, learning environment and management system. Design/methodology/approach: Discusses the design of the learning content domains, acquisition of the content and the systems for managing the curriculum in the future, including the application of a new model of accreditation. Findings: Digital Media U applies the theories and concept of corporate universities to the digital media business sub-sector, providing continuing professional development that supports regional and individual business strategies. DM-U creates a "sectoral learning community" in the supply chain of project partners, educational institutions, learners and their organisations. DM-U curriculum offers choices of topic, delivery, price and location, accommodating the learning needs of micro and SMEs from "just in time/just enough" through to accreditation. Originality/value: Provides information on a new learning community and network for small and medium-sized enterprises. (Contains 10 notes.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom