NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ801779
Record Type: Journal
Publication Date: 2008
Pages: 10
Abstractor: As Provided
ISSN: ISSN-0273-4753
Improving Case Discussion with an Improv Mind-Set
Aylesworth, Andy
Journal of Marketing Education, v30 n2 p106-115 2008
Improvisational comedy emphasizes collaboration over competition. This leads to creative ideas and solutions to problems. By establishing this "improv mind-set" in the business classroom, an instructor may be able to overcome some of the problems associated with the case method (e.g., shy students, dominating students). By doing so, the learning environment of the classroom may be enhanced, and case discussions and learning outcomes may be improved. To frame the issue, the case method and some of its challenges are first discussed. Then the improv mind-set is explained and specific improv guidelines are offered. Finally, the author describes his experiences with trying to establish such a mind-set in a marketing class. (Contains 1 table.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A