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ERIC Number: EJ800202
Record Type: Journal
Publication Date: 2007-Sep
Pages: 20
Abstractor: As Provided
Reference Count: 26
ISSN: ISSN-1052-0147
Linguistic Alternatives to Quantitative Research Strategies. Part One: How Linguistic Mechanisms Advance Research Outcomes
Yeager, Joseph; Sommer, Linda
Qualitative Report, v12 n3 p430-449 Sep 2007
Combining psycholinguistic technologies and systems analysis created advances in motivational profiling and numerous new behavioral engineering applications. These advances leapfrog many mainstream statistical research methods, producing superior research results via cause-effect language mechanisms. Entire industries explore motives ranging from opinion polling to persuasive marketing campaigns, and individual psychotherapy to executive performance coaching. Qualitative research tools such as questionnaires, interviews, and focus groups are now transforming static language data into dynamic linguistic systems measurement technology. Motivational mechanisms, especially linguistic mechanisms, allow specific changes within a motives operations. This includes both the choices the intervention creates and its end-goal. Predictable behavior changes are impossible with popular statistical methods. Advanced linguistic research strategies employ motivational change methods with state-of-the-art language and communications modeling. (Contains 1 table.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A