NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ799757
Record Type: Journal
Publication Date: 2007-Oct
Pages: 26
Abstractor: As Provided
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0360-3989
Social Distance, Framing, and Judgment: A Construal Level Perspective
Nan, Xiaoli
Human Communication Research, v33 n4 p489-514 Oct 2007
Drawing upon construal level theory, this research investigates the influence of social distance on individuals' responses to persuasive messages. Experiment 1 (N = 133) demonstrates that the persuasive impact of a gain frame becomes stronger when people make judgments for socially distant (e.g., others) versus proximal entities (e.g., selves). On the other hand, the persuasive impact of a loss frame remains the same across different levels of social distance. Experiment 2 (N = 135) shows that the persuasiveness of a societal frame becomes stronger when people make judgments for socially distant versus proximal entities, whereas the persuasiveness of an individual frame is unaffected by social distance. Experiment 3 (N = 80) provides evidence that mental salience of positive and societal outcomes of an action increases as social distance increases, whereas mental salience of negative and individual outcomes remains the same across different levels of social distance.
Blackwell Publishing. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8599; Fax: 781-388-8232; e-mail: customerservices@blackwellpublishing.com; Web site: http://www.blackwellpublishing.com/jnl_default.asp
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A