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ERIC Number: EJ799751
Record Type: Journal
Publication Date: 2007-Jul
Pages: 17
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0360-3989
An Experimental Investigation of Source Confusion in Televised Messages: News versus Advertisements
Yegiyan, Narine S.; Grabe, Maria Elizabeth
Human Communication Research, v33 n3 p379-395 Jul 2007
The study reported here employed a mixed factorial design to experimentally investigate the effects of message format on memory for the source of information. Political messages were presented in 3 types of formats: conventional political ads, news-like political ads, and news stories. Memory for the source of information was measured directly after exposure and a week later. The results of the experiment suggest that format and time had a significant effect on memory for the source. Subjects identified the source of information with about the same level of accuracy across formats right after exposure. A week later, subjects were significantly more inept at attributing information contained in news-like ads to its source than doing so for conventional ads and news stories. At that point, information presented in news-like ads was incorrectly attributed to news about 70% of the time.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A