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ERIC Number: EJ799740
Record Type: Journal
Publication Date: 2007-Jul
Pages: 20
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0360-3989
The Proteus Effect: The Effect of Transformed Self-Representation on Behavior
Yee, Nick; Bailenson, Jeremy
Human Communication Research, v33 n3 p271-290 Jul 2007
Virtual environments, such as online games and web-based chat rooms, increasingly allow us to alter our digital self-representations dramatically and easily. But as we change our self-representations, do our self-representations change our behavior in turn? In 2 experimental studies, we explore the hypothesis that an individual's behavior conforms to their digital self-representation independent of how others perceive them--a process we term the "Proteus Effect". In the first study, participants assigned to more attractive avatars in immersive virtual environments were more intimate with confederates in a self-disclosure and interpersonal distance task than participants assigned to less attractive avatars. In our second study, participants assigned taller avatars behaved more confidently in a negotiation task than participants assigned shorter avatars. We discuss the implications of the Proteus Effect with regards to social interactions in online environments.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A