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ERIC Number: EJ798769
Record Type: Journal
Publication Date: 2007-Aug
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0003-0945
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Townsend, Drue
American School & University, v79 n13 p166-169 Aug 2007
In years past, pencils and paper, chalk and chalkboards were common sights on school campuses. Fast forward to 2007--personal laptops, PDAs and PowerPoint presentations are the communication tools of choice. The traditional images that came to mind when remembering one's school days are no longer. Evolving technology and innovations in school equipment and supplies are now the norm ... and the same can be said for signs. Students, staff and visitors are constantly on the move around campus, and they are bombarded with visual information. Signs on campus must communicate a message quickly and create a positive image. Schools should not overlook the many benefits that innovative signs and graphics can provide. Signs and graphics have three general purposes: to (1) inform; (2) direct; and (3) sell. When looking for ways to draw in prospective students or inform a campus about an event or new building project, effective signs and graphics, among advertising mediums, can offer a high return on investment. In this article, the author discusses the different signage options, some considerations in choosing the right sign, and four tips for an effective design.
Penton Media Inc. American School & University, P.O. Box 2100, Skokie, IL 60076-7800. Tel: 866-505-7173; Fax: 847-763-9682; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A