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ERIC Number: EJ798764
Record Type: Journal
Publication Date: 2007-Aug
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0003-0945
Finding the Way
Coss, Gretchen
American School & University, v79 n13 p155-157 Aug 2007
Today's colleges and universities see the value of integrated and well-planned environmental graphics systems, creating a sense of place and extending a school's brand identity throughout the campus. The impact of including this vital element in a campus master plan reaches far beyond first impressions, leading to more cohesive and close-knit college communities, increasing recruitment, and building and sustaining a strong sense of school identity and spirit. Environmental graphic design (EGD) typically is defined as "visual communication within the built environment." An EGD system can include an entire campus signage master plan, as well as individual buildings within a campus such as student centers, halls of fame and sports museums, classroom buildings, dining halls and recreational facilities. Components of the system encompass way-finding and identity signage, as well as aesthetic components such as banners and media-driven graphics.
Penton Media Inc. American School & University, P.O. Box 2100, Skokie, IL 60076-7800. Tel: 866-505-7173; Fax: 847-763-9682; e-mail: americanschooluniversity@pbinews.com; Web site: http://asumag.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A