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ERIC Number: EJ798430
Record Type: Journal
Publication Date: 2004
Pages: 7
Abstractor: ERIC
Reference Count: 26
ISSN: ISSN-1080-5699
The Rhetoric of the Internet in Higher Education Policy: A Cross-Cultural Study
Starke-Meyerring, Doreen
Business Communication Quarterly, v67 n2 p238-244 2004
The importance of paying attention to the technology agenda in the educational policies of the United States was demonstrated by Cynthia Selfe (1999) in her analysis of the 1996 initiative "Getting America's Students Ready." Selfe showed how the technology literacy project enjoyed considerable public support induced by popular utopian narratives about technology as the harbinger of democracy, economic growth, and progress--despite having reproduced, if not exacerbated, inequities based on race and poverty. In this article, the author builds on Selfe's (1999) work of "paying attention" by conducting a critical rhetorical analysis of higher education policy discourse about the Internet. The author analyzes three sets of higher education policy documents in two countries, the United States and Germany. Specifically, the author selected policy documents at the national level that: (a) present visions or action plans for higher education; (b) directly address the role of the Internet or the changes to higher education that were presumed to result from the Internet; and (c) focus on higher education as a whole. Through this analysis, the author has found that higher education policy discourse about the Internet in the United States advances for-profit interests in the use of the Internet for market expansion and deregulation in higher education while de-emphasizing the public good of higher education. Similarly, concerned about the global market expansion in U.S. higher education, higher education policy discourse about the Internet in Germany combines traditional nation-building and hence public functions of higher education with business objectives, creating a tension between traditional public and emerging for-profit conceptualizations of higher education.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany; United States