ERIC Number: EJ798410
Record Type: Journal
Publication Date: 2004
Reference Count: 18
The Problem of PowerPoint: Visual Aid or Visual Rhetoric?
Business Communication Quarterly, v67 n1 p80-84 2004
PowerPoint is an inevitable technology of contemporary business presentations, a tool that is now available to virtually every office worker in the United States, but denounced by academics and by CEOs as intellectual reductionism. Requiring students to create and use electronically generated "visual aids" seems to result in a semester-long demonstration of things speakers should never do with projection equipment. They speak in the dark, turn their backs to the audience, and read the handouts, which are projected at full size and in full color, but are nothing more than an outline of the speech. Bullet point after bullet point, the speakers illustrate the reason PowerPoint has been banned in so many classrooms and boardrooms. In this article, the author discusses lessons in visual rhetoric and introduces PowerPoint to his students as a business community's primary tool for incorporating the imagery, narrative, and self-disclosure that are hallmarks of visual eloquence in an electronically mediated marketplace.
Descriptors: Rhetoric, Business, Persuasive Discourse, Communication (Thought Transfer), Visual Aids, Information Technology, Intermode Differences, Technology Integration
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: email@example.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: United States