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ERIC Number: EJ798348
Record Type: Journal
Publication Date: 2004
Pages: 10
Abstractor: ERIC
Reference Count: 14
ISBN: N/A
ISSN: ISSN-1080-5699
Using Real-World Standards to Enhance Students' Presentation Skills
Pittenger, Khushwant K. S.; Miller, Mary C.; Mott, Joshua
Business Communication Quarterly, v67 n3 p327-336 2004
In countless surveys, employers, graduate students, academicians, and others continue to list oral and written communication among the most critical skills needed by business students today (Hynes & Bhatia, 1996; Maes, Weldy, & Icenogle, 1997; Plutsky, 1996; Wardrope, 2002). The Association to Advance Collegiate Schools of Business (AACSB) International (2004) continues to recognize the importance of communication skills in its latest standards. Not surprisingly, Wardrope (2002) found that a communication course was required at 76% of the institutions surveyed. The debate is not about the value of a business communication course but about its effectiveness. It seems critical to decipher how best to teach the necessary communication skills to business students to meet real-world standards. This article describes the efforts of a small, Midwest university to enhance the effectiveness of its business communication course by adopting such standards to gauge the oral presentation skill mastery of its students. (Contains 3 tables.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio