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ERIC Number: EJ798345
Record Type: Journal
Publication Date: 2007
Pages: 16
Abstractor: As Provided
Reference Count: 55
ISSN: ISSN-1080-5699
An Exploratory Study of Listening Practice Relative to Memory Testing and Lecture in Business Administration Courses
Peterson, Robin T.
Business Communication Quarterly, v70 n3 p285-300 2007
This study investigates the combined impact of a memory test and subsequent listening practice in enhancing student listening abilities in collegiate business administration courses. The article reviews relevant literature and describes an exploratory study that was undertaken to compare the effectiveness of this technique with traditional lecture. The inquiry provided evidence of the potential value of memory tests and listening practice as pedagogical tools that promote listening ability. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A