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ERIC Number: EJ798328
Record Type: Journal
Publication Date: 2006
Pages: 4
Abstractor: ERIC
Reference Count: 4
ISSN: ISSN-1080-5699
Business Documents Don't Have to Be Boring
Schultz, Benjamin
Business Communication Quarterly, v69 n4 p407-410 2006
With business documents, visuals can serve to enhance the written word in conveying the message. Images can be especially effective when used subtly, on part of the page, on successive pages to provide continuity, or even set as watermarks over the entire page. A main reason given for traditional text-only business documents is that they are efficient and that variations would cause readers to lose time searching for pertinent information. However, an argument can be made that personalized business documents are likely to be received more favorably. Also, if the document is one of several in competition for a contract, the reader will likely feel that the author of a visually enhanced document will be more apt to bring fresh, creative ideas as a partner or as a contractor. A principal stipulation with visuals in documents is that they must enhance or support the message or represent the client or the author in some way. In this article, the author describes how he motivates students in his Creativity and Communication class in the Marketing Department to think and express themselves visually to make them more effective communicators. Visual thinking and communicating gives students a competitive edge in the marketplace and exposes them to additional and alternative communication techniques.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A