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ERIC Number: EJ798294
Record Type: Journal
Publication Date: 2006
Pages: 10
Abstractor: ERIC
Reference Count: 11
ISSN: ISSN-1080-5699
Raising Students' Intercultural Awareness and Preparing Them for Intercultural Business (Communication) by E-Mail
Gerritsen, Marinel; Verckens, Jan Pieter
Business Communication Quarterly, v69 n1 p50-59 2006
In this article, the authors report on an assignment which tries to raise students' intercultural awareness. The assignment, an intercultural e-mail project, was developed during the past 2 academic years for the course Introduction to Intercultural Communication for 1st-year students of Business Communication of the Radboud University (Nijmegen, the Netherlands) and for 2nd-year students of the Lessius Hogeschool (Flanders, Belgium) (cf. Planken, Hooft, & Korzilius, 2004). The purpose of the intercultural e-mail project is to allow students to experience cultural differences, talk about cultural differences, and learn to cooperate with someone from a different culture. The authors describe the project, give reasons for its format, and evaluate it from the point of view of both the students who took part in it and the teachers who gave the course. (Contains 2 tables.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Belgium; Netherlands