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ERIC Number: EJ798279
Record Type: Journal
Publication Date: 2005
Pages: 5
Abstractor: ERIC
Reference Count: 8
ISSN: ISSN-1080-5699
Writing at Riverside Health Services: An Ethnographic Study in Entrepreneurial Communication
Brender, Linda
Business Communication Quarterly, v68 n3 p335-339 2005
In this article, the author presents an ethnographic study that investigated the relationships that evolve when professional nurses who own a home health care agency write for multiple, conflicting corporate discourse communities, including their lawyers, management consultants, and marketing professionals. This study revealed that conflicting values and agendas led the professional nurses to disagree with their corporate consultants. Based on this finding, the author argues that these business owners may be less likely to learn from their "corporate" consultants because of conflicting agendas and values.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A