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ERIC Number: EJ798274
Record Type: Journal
Publication Date: 2006
Pages: 5
Abstractor: ERIC
ISSN: ISSN-1080-5699
Real Clients, Real Management, Real Failure: The Risks and Rewards of Service Learning
Cyphert, Dale
Business Communication Quarterly, v69 n2 p185-189 2006
There are multiple advantages to service-learning projects across the business curriculum, but in communication classes the author has found their biggest value to be authenticity. A "real-world" assignment requires the flexible, creative integration of communication skills in an environment where, "unlike exams and other typical university assignments," there is "no single correct answer." Even more important, phone calls with potential employers, e-mails with organizational executives who do not assume the priorities of an academic semester, conversations to clarify expectations and deadlines with disgruntled clients, or an audience of 60 or 70 students expecting a program on business etiquette creates a personal investment in the outcome of one's own communication. In spite of the pedagogical advantages, service learning is sometimes perceived as a major organizational challenge for the instructor, requiring institutional commitment, alliances with community agencies, student inducements, and a careful integration of academic curriculum. This article describes a team's experience which was a reminder that neither complicated administration nor significant instructor involvement is needed to create a platform that reaps the benefits of service learning. A bona fide client with a real concern for an outcome is enough to foster a learning experience that extends beyond the books, beyond the classroom, and beyond students' comfort zone.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A