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ERIC Number: EJ798266
Record Type: Journal
Publication Date: 2004
Pages: 25
Abstractor: As Provided
Reference Count: 21
ISBN: N/A
ISSN: ISSN-1080-5699
Implication versus Inference: Analyzing Writer and Reader Representations in Business Texts
Jameson, Daphne A.
Business Communication Quarterly, v67 n4 p387-411 2004
The narrative concepts of the implied author and implied reader elucidate how business texts represent writers and readers. It is important, though, to distinguish carefully between writers' "implications" and readers' "inferences." Instructors should contrast implied versus inferred writers and readers, provide multiple ways to comprehend these concepts, and illustrate them with examples (e.g., those provided in this article from Citigroup, Andersen, and Martha Stewart Living Omnimedia). The meaning-as-event analytical method, from reader-response narrative theory, reveals specific language features through which business texts manifest readers and writers. To help writers plan and readers analyze such texts, instructors may use the teaching suggestions, sample assignments, prewriting heuristics, and evaluation criteria provided in this article.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A