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ERIC Number: EJ797970
Record Type: Journal
Publication Date: 2004
Pages: 25
Abstractor: As Provided
Reference Count: 23
ISSN: ISSN-1052-5629
Print, Video, or the CEO: The Impact of Media in Teaching Leadership with the Case Method
O'Connell, David J.; McCarthy, John F.; Hall, Douglas T.
Journal of Management Education, v28 n3 p294-318 2004
Case teaching has the potential to involve students in complex decision settings, enhancing their identification with protagonists facing difficult challenges. This article explores the impact of teaching a printed leadership case study with and without the appearance of the CEO in class--by video or in person. Our investigation shows, via qualitative and quantitative means, that the leader's presence, even through video, significantly affects student engagement and can substantially enhance impressions of leadership effectiveness. We offer implications for teachers and propose future research directions. (Contains 4 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A