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ERIC Number: EJ797960
Record Type: Journal
Publication Date: 2005
Pages: 18
Abstractor: As Provided
Reference Count: 10
ISSN: ISSN-1052-5629
The Magnetic Sentences Industry Game: A Competitive In-Class Experience of Business-Level Strategy
Casile, Maureen; Wheeler, Jane V.
Journal of Management Education, v29 n5 p696-713 2005
The Magnetic Sentences Industry Game is a high-energy in-class exercise designed to help students gain hands-on experience with setting, implementing, evaluating, and revising business-level strategy. Students compete in teams to create and market sentences using Magnetic Poetry (a product of Magnetic Poetry, Inc.). Revenues earned are highly dependent on the successful development and implementation of a cohesive business-level strategy. The game experience should create opportunities for the class to discuss a variety of strategic issues including external environment, internal environment, competitive dynamics, the advantages and disadvantages of various generic business-level strategies, organizational learning, and strategic groups.
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Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A