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ERIC Number: EJ797485
Record Type: Journal
Publication Date: 2008-Jun
Pages: 9
Abstractor: Author
Reference Count: N/A
ISSN: ISSN-1570-2081
Thai Students' Choices of Vocational Education: Marketing Factors and Reference Groups
Pimpa, Nattavud; Suwannapirom, Suda
Educational Research for Policy and Practice, v7 n2 p99-107 Jun 2008
This study aims to identify factors influencing Thai students' choices of vocational education. By using factor analysis, it reveals five key influencing factors: personal attitude, curriculum, potential employment, attractiveness of campus, and tuition fees. Furthermore, this study also indicates that teachers from secondary school, and parents can insert a strong influence on students' decision making. In summary, Thai Ministry of Education must carry on promoting a good image of vocational education and its students to the society. Since vocational education has suffered from being perceived as a second class education and taught which militates against effective learning, marketing communication, in an effort to create an on-going understanding with students and community, is strongly recommended.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Thailand