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ERIC Number: EJ797154
Record Type: Journal
Publication Date: 2008
Pages: 7
Abstractor: Author
Reference Count: 33
ISSN: ISSN-0883-2323
Content Relevance in Case-Study Teaching: The Alumni Connection and Its Effect on Student Motivation
Finney, Sherry; Pyke, Joanne
Journal of Education for Business, v83 n5 p251-257 May-Jun 2008
Researchers suggest that business cases should profile businesses or products familiar to students to enhance the learning experience. However, no empirical evidence has validated these claims. In this article, the authors discuss the implication of content relevance in teaching and provide an account of a Canadian university's efforts to introduce alumni cases in its undergraduate program. The findings reveal a positive correlation between student perceptions of case relevance and student motivation. (Contains 4 tables.)
Heldref Publications. 1319 Eighteenth Street, NW, Washington, DC 20036-1802. Tel: 800-365-9753; Tel: 202-296-6267; Fax: 202-293-6130; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada