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ERIC Number: EJ797153
Record Type: Journal
Publication Date: 2008
Pages: 7
Abstractor: Author
Reference Count: 36
ISSN: ISSN-0883-2323
Chapters in the Life of an Entrepreneur: A Case Study
Bumpus, Minnette A.; Burton, Gerald
Journal of Education for Business, v83 n5 p302-308 May-Jun 2008
In this article, the authors describe how educators used an autobiography, "How to Succeed in Business Without Being White: Straight Talk on Making It in America" (E. G. Graves, 1998), in a general undergraduate entrepreneurship course to augment the learning opportunities of entrepreneurship students. This learning modality provided students with a real-life, 3-dimensional entrepreneurial case study that illustrated the concepts and theories discussed in traditional entrepreneurship textbooks.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A