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ERIC Number: EJ797033
Record Type: Journal
Publication Date: 2007-Mar
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0749-5978
Information Distortion in the Evaluation of a Single Option
Bond, Samuel D.; Carlson, Kurt A.; Meloy, Margaret G.; Russo, J. Edward; Tanner, Robin J.
Organizational Behavior and Human Decision Processes, v102 n2 p240-254 Mar 2007
Extending previous work on biased predecisional processing, we investigate the distortion of information during the evaluation of a single option. A coherence-based account of the evaluation task suggests that individuals will form an initial assessment of favorability toward the option and then bias their evaluation of subsequent information to cohere with their initial disposition. Three experiments tested this hypothesis. Initial disposition was manipulated (Studies 1 and 3) or measured (Study 2), and attribute ratings were collected as indicators of information distortion. Results from all three experiments indicate that attribute evaluations were biased to favor initial dispositions. These findings provide evidence that information distortion is one cause of primacy effects in judgment and decision-making settings involving a single option. (Contains 1 figure and 1 table.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A