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ERIC Number: EJ796595
Record Type: Journal
Publication Date: 2008
Pages: 18
Abstractor: Author
Reference Count: 32
ISSN: ISSN-0968-4883
The Impact of Quality Assurance Measures on Student Services at the Japanese and Thai Private Universities
Gamage, David T.; Suwanabroma, Jaratdao; Ueyama, Takeyuki; Hada, Sekio; Sekikawa, Etsuo
Quality Assurance in Education: An International Perspective, v16 n2 p181-198 2008
Purpose: The purpose of the paper is to ascertain students' perceptions on quality of services provided by private universities in Thailand and Japan and how these affected decisions selecting a university. A comparative study aims to focus on how cultural and economic factors affected their decisions. Design/methodology/approach: Research design sought students' perceptions through empirical surveys on the type of factors which influenced their decisions in selecting a university. As the students needed to form their views on personal experience on services categorized into ten factors, the research sample included students with one-four years of campus experience. The research instrument was a well validated questionnaire developed on a review of literature and a pilot study. For the main study, 1,900 Thai students from nine private universities and 703 Japanese students from two private colleges were invited to participate. Findings: Findings suggest that in selecting a university campus the university's reputation, academic staff, quality of the programs and job-placement were the most important factors that influenced student decisions. The comparative analyses reveal many similarities and some differences between the two groups while Thai students had a higher degree of satisfaction than Japanese counterparts which may perhaps be attributed to economic disparities. Implications: Findings may not be generally applicable as the sample was limited and cultural contexts were somewhat similar. Yet, there were generic factors applicable to most universities. Originality/value: These findings are valuable to university administrators and academics to improve the quality of services which are most important in influencing student perceptions in selecting a university. (Contains 11 tables.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Japan; Thailand